Does your business have a logo or "Brand Identity"?
What is Brand Identity? This is the research, concept and design of your organizations logo and overall look. Your brand should be carried through all of your promotional material and stationery - its not just a case of having a good logo, its also a case of having a good overall image.
What kind of personality does your business have? Is it conservative and solid? Outgoing and fun? What is your business focused on doing? Whom do you want to work with? How does your business differ from the competition?
Practically any business or professional can benefit from a strong brand. But branding is even more important for micro businesses and independent professionals because they face tighter competition. A well executed brand and identity can help them compete on a larger playing field, appear more professional, and stand out from the competition.