In the previous article (I would highly suggest you read Part 1 before reading this), I told the first part of the story of the $6000 egg, as told in the book of the same name by Todd Duncan. Here is the conclusion of the story and some takeaways.
How It Should Be Done
Todd and his wife leave the restaurant that would not let him order a fried egg on the side so they could put it on their cheeseburger. They walk outside and within a hundred feet is a Whole Foods. They decide to go to Whole Foods to see how much eggs cost—33 cents an egg!
This particular Whole Foods has a restaurant in the back called Back Bay Tavern. Remember that Todd and his wife still haven’t eaten, so they go to this restaurant and start talking to their waitress, Sandy. Todd tells the story at the other restaurant and Sandy is blown away. Sandy says that the founder of Whole Foods, John Mackey, has taught his employees to say yes. If there’s a way to do it, they will do it.
Todd’s wife then orders a garlic pizza with parmesan cheese and a fried egg on top. This is not on the menu, but Sandy says they can do that and places the order. A few minutes later Sandy returns and says that the pizza is in the oven, but the chef has a question. When the pizza is done cooking, do they want the fried egg placed on the pizza and then cut the pizza or cut the pizza first and then place the fried egg on top. Because if you cut the egg first, the yoke is going to go everywhere. The chef had enough presence of mind to ask the customer which way they wanted the product and not just guess or assume.
Which restaurant would you go to? The one where they refuse to give you what you want, even though they have the item (a simple egg) or the one that will give you exactly what you want and even ask to make sure they provide the perfect product to the customer.
How May I Serve You?
No matter what your business, you are in the serving people business. Whether you’re a plumber or you’re selling a product or you’re in publishing or you’re operating a restaurant. You serve a customer and that customer has a need or he/she wouldn’t be coming to you. And we are in a time when good customer service doesn’t seem very important to a lot of people. So set your service standards higher than everyone else.
My teacher in elementary school taught us the “Golden Rule.” But I would like to make a slight amendment to that rule. Treat people better than you want to be treated. It’s as easy as that.
How May WE Serve YOU?
We love our customers here at Tommy House Studios. In fact, we have a 100% Customer Satisfaction Guarantee. We specialize in website design, but also offer services in social media and SEO. If you need our help to make your business better, so you can serve people well, you can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at firstname.lastname@example.org and let us help your business.
If you would be interested in buying the book, please go to 6000dollaregg.com.
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