It's the most wonderful time of the year. At least, that's what they say. For many people, it's the most busiest time of year. From Christmas parties to Christmas shopping to Christmas food, a lot of people need help deciding where to go and what to buy and what to cook. Your business needs to take advantage of this and video marketing could be a great way to help customers decide that your product or service is the way to go this Christmas.
Maybe you think that video marketing will not help your business. Maybe you wonder why do video marketing when you've never done it before. Do people really use videos to decide where to shop and what to buy? The simple answer is yes. Check out this info collected by Google:
• 50% of holiday shoppers report watching online video while actually shopping.
• 60% report finding new ideas and purchase inspiration from watching video.
• 90% report they've discovered new products and services on YouTube.
Yes, people do use video to find different products and services. You need to get into the video game so these future customers can find your business too.
What should your video be about? Well, there is no right answer, but there could be wrong answers. There's no way to know for sure how a video will be received, but here are some suggestions to help your video be successful and popular.
Your product/service should be the star. Have you ever watched a commercial that was really great, but you have no idea what product the commercial was about? Don't let this be your video. Your video should be entertaining, but the focus has got to be your product or service. Don't let your product or service get lost in the message your video is trying to send. Be sure to show what your product does or what service you provide in the video. That should be front and center.
Keep it fun. Your video should be fun and lighthearted. If you have some employees that are eager to be internet sensations, put them in the video. Let the personalities of your employees shine through. They could give a personal holiday greeting or tell a story about a special customer that they have helped or served.
Borrow what's good from another video. In the business world, it's called best practices. If you see a video that is really effective and creative, use that as inspiration for your own video. They say that imitation is the sincerest form of flattery. You could also do a parody of a popular song, movie or TV show. Many people are drawn to whatever the most popular thing is at the time. Use this to your advantage.
No additional equipment needed. You can shoot a video on your smart phone. You don't have to buy or rent a big expensive professional camera. You probably have a great camera in your pocket. Just be sure to have good lighting and ALWAYS turn your smart phone sideways to shoot your video in landscape, because TVs are horizontal.
Christmas is a great time to get your business back in the black and video could be a great way for customers to see your products and services. If you need help with online content for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at firstname.lastname@example.org and let us help your business.
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