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The Importance Of Company Culture

Nov 1, 2019 -- Posted by : TommyHouseStudios

The Importance Of Company Culture

What is the biggest battle facing a business today? You might think that it is the battle with your competition. Or maybe the battle to get new customers. But a business's biggest battle is for the hearts and souls of its team members. Why is this? Because if you don't have your team members on your side and passionate about their work and the work that your business does, your company is not going to succeed.

Company culture is vital in today's society. People want to have a job that matters and they want to feel like they are important to their employers. You should want your company to be an amazing place to work with an awesome company culture, where your team members love to come to work every day. It's the best way to make your business to be fun again.

Old Oak Tree

What is culture? Culture is the collective values, beliefs and norms of a business. Basically, it's the personality and environment of your business.

Imagine an old oak tree. The roots of the tree, which are below the surface, is where everything starts. They represent your core values, beliefs and mission. It's very important for your team to know these core values and that you run your business according to them. The roots are who we are and why we exist.

Out of the roots grows the big trunk of the oak tree. The trunk represents your operating principles. These are the rules of how you are going to run your business. What you will allow and not allow. It's how we do things.

Out of the trunk grows the branches of the tree, which is the culture. The branches are the collective behaviors and attitudes of the team. Whatever the roots of your business are, the branches will reflect that.

If your branches are good, meaning your culture is good, then the fruit that grows out of those branches will be good. If the culture is bad, then your fruit is going to be bad. The fruit is the results or the measure of our mission.

Companies With Great Culture

Zappos—Zappos is an online shoe retailer and it is consistently getting ranked as one of the best corporate cultures in America. From the way it hires to customer service to the work environment, everything and everyone reinforce the company's core values, beliefs and mission.

Ramsey Solutions—Ramsey Solutions is known for its culture. It has been voted best place to work in Nashville ten times. Everyone who works there knows that what they are doing matters. Communication is open between the top levels of management down to the newest employees. Schedules are flexible and work-life balance is encouraged. Thousands of people apply to work there every year.


Great culture is so important for your business. Another important aspect of your business is online content. If you need help with online content for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at info@tommyhouse.com and let us help your business.


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