This may sound crazy, but company culture could be more important to your business than strategy! Think about it. A football team could have the greatest strategy even conceived, but if the players don't get along with each other or the coaches and they hate their team, they will never be able to implement this great strategy. All the team will do is bicker amongst themselves and probably lose all their games.
Sure, you could have a truly great player that could be a difference maker, but he still needs his team to succeed. If this great player tries to do everything on his own—1 vs. 11—the 11 win every time. The same is true for your business. It takes an entire team to succeed in business. And your team needs a great company culture to ensure that everyone works together towards your company's goal.
Your Team Members
Culture is the collective values, beliefs and norms of a business. Basically, it's the personality and environment of your business. This all starts with your team members. The great thing about your team is that no team member is forced upon you. For the most part, you get to pick your team. Picking your team starts with your hiring processes.
TAKE YOUR TIME! This is the most important part of hiring a team member. The whole business isn't going to fold if you don't hire someone immediately. So be patient. Have several interviews and meeting with potential candidates. Get to know them, and also let your current team get to know them, to see if they will be a good fit. A bad team member could cost your business greatly.
New To The Team
Once you have decided to hire a new team member, you must convey the philosophy of your company—what are the procedures, what is and isn't allowed—basically how you and your team do business. You need to set up your new team member to succeed. Make sure they have everything they need to do their job well and then let them do it. Don't be a micromanager. Instead be an encourager. In fact, the more encouragers you have on your team, the better the culture will be in your business.
Your workplace should not be a place that your team is dreading to come to. Your team should look forward to coming to work because they love what they do and the people they get to do it with. The workplace should not add stress to your team members. Yes, the work can be hard, but the culture should not add stress. It's the other way around. The culture should relieve stress. Culture should sustain team member enthusiasm about their work and their teammates.
Having great culture is very important to your business. Another important aspect of your business is online content. If you need help with online content for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at firstname.lastname@example.org and let us help your business.
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