In part 1, which you can read here, I wrote about the benefits of having an Instagram business account and how to define your target audience. Let’s continue with some more ideas about how to use Instagram for your business.
First, you need to ask yourself what is your goal in using Instagram for your business? Understanding what you want to accomplish will keep you focused on what to do and how to do it. Think about what's important for you to achieve through your social media goals for your business.
Be specific when setting your goals for social media. Your goals also need to be measurable. Do you want to add 100 new followers or 1000? When do you want this goal to be accomplished? In one month or one year? And be realistic about your goals. Getting 1000 new followers in one day is probably not realistic. You should also think about how your goals will relate back to your business. How will adding X number of new followers on Instagram actually help your business?
Effective content starts with understanding your business and what story you want to tell through Instagram. Maybe you want to focus on your products or give your loyal customers a deal on their next purchase or service. Or maybe you want to give a glimpse of what it's like behind the scenes of your business. Most people want to see how the "sausage gets made."
You also want to think about the style of your business and how this style should relate to your posts. Are you colorful? Or maybe simple and minimal? Or traditional? Whatever your business style, your posts should reflect the same style because it could be confusing if your style is rustic and half your posts have a modern feel.
Also, you must post consistently. Once a week or once a day or three times a day—whatever it is, be consistent. Your social media shouldn’t look like it’s been abandoned. People may think your business has closed. In today’s world, if you want your business to thrive, your social media needs to thrive as well.
Make Your Content Great
You don't have to be a professional photographer to take great pictures for your Instagram account. You can take great pictures with just your phone. Good lighting is key to taking great pictures. Your images should be attention-grabbing and relevant. Images can showcase products, add human appeal or tell a story about your brand.
Videos can be effective also. About 96% of customers find videos helpful when making online buying decisions. Your videos should be compelling and can aid in telling the story you want to tell. Videos are an excellent way to explain things and show how certain things work.
Instagram can be an essential part in connecting with current and future customers for your business. If you need help with social media for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at firstname.lastname@example.org and let us help your business.
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