A key to successful online marketing is an effective landing page. What is a landing page? A landing page is where a visitor "lands" when they have keyed in your URL or link to your page from a search engine. If you don't have a great landing page, your business is probably suffering. A good, effective landing page should grab your visitor's attention and compels them to explore your website.
Elements of a Landing Page
An element that your landing page needs include a compelling headline. This is the first thing that a visitor to you site will see when landing on your page. A compelling headline will grab their attention and keep them on you page.
Another element to a successful land page could be engaging media. Your images should be attention-grabbing and relevant. Images can showcase products, add human appeal, tell a story about your brand or even bring attention to an important element, like a CTA (Call To Action) button. More on call to action later. Videos can be more effective than images. About 96% of customers find videos helpful when making online buying decisions. It makes sense that visitors stay longer on a site with video than a site with just text and images.
Customer testimonials are also effective for landing pages. There's nothing more effective to potential customers than a recommendation from a satisfied customer.
Call To Action
A call to action is a statement designed to get an immediate response from a visitor to your landing page. Businesses use it to get their target market to respond through action. What your call to action is depends on your business. Do you sell a product? Your call to action could be "Buy Now!" If you provide a service, "Get a Free Quote!" Whatever your call to action is, you want it to stand out. Use colors that are not part of the rest of your website. Also use big, bold fonts.
When writing copy for your website, you probably want to use the KISS method (Keep it simple stupid). All text should be clear and concise. This isn't your dissertation. Most people are not going to read paragraph after paragraph about what you do, no matter how compelling it may be. Keep text clear and concise.
Bullet points are another way to keep things simple. Many visitors to your site are just skimming the words, therefore bullet points and white space can be very effective in drawing their eye to right where you want them to look.
Your landing page needs to grab their attention within a few seconds. These are helpful tips in creating a great landing page, but if you find yourself needing some help in this endeavor, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at firstname.lastname@example.org and let us help your business.
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