As a small business owner, it is becoming more and more imperative to optimize your online presence, especially if you are trying to increase the business you do locally. Search Engine Optimization, or SEO, and local search is vital to the long-term health of your business. If a customer is searching for a product or service online there are a few strategies, you can use to ensure that your business comes up at the top of the search engine. Remember that these strategies will take time but the results will be worth it.
The first strategy is to make sure you have a local business page for all three of the major search engines and make sure all the information for your business is accurate, such as location, phone number, hours, etc.
Next you will want to make sure you page is optimized and properly categorized. You can optimize your site by uploading quality photos, detailing the hours of operation and listing the services offered. Categorizing your business is also crucial as search engines will not display a business that is not categorized.
Third, you will want to make sure you have accurate business citations, meaning that all your information (Name, Address, Phone) is filled out and it is consistent across all listings. There are tools available to help you find your company’s local listings and search for your business to see if there are any duplicate listings.
Another key strategy to optimize your ranking on major search engines is online reviews. Google views online reviews as a major factor when ranking businesses. Reviews are quick and easy ways for consumers to decide which link they want to click. An easy way to get reviews is to prompt visitors to leave a review after purchasing something or talk with people in your store about leaving a review.
Another thing to keep in mind is that as people are searching for local businesses they want to see photos. Your goal should be to have at least 10 photos uploaded to your local business account, including photos of your actual building and pictures of your products.
It’s also essential that your website include your contact information, city or regional keywords and content specific to your local area so that your website is optimized.
Ready to optimize your website for local search? Contact Tommy House Studios today and we will set up a plan to increase the number of clicks to your website and customers you reach.
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