Your brand is the face of your business. It is very important that your brand is maintained across all platforms. If your branding is inconsistent, this may be a sign to your customers that you don’t care about your business. I’m sure this is not the case, but you don’t want to send this message to your clients.
Consistent branding is crucial to make sure that your brand is recognizable. If you are constantly changing your logo or color scheme across different platforms, it will reduce the recognizability of your business to your clients. If your brand is different in various places, a customer may not even realize that it’s all the same company. This is a major problem!
Familiarity Is Good
You need to make sure that your business looks the same on all the social media networks your business participates in. Each social media platform has a different layout and style, but you should make sure that your profile has the same color scheme, logo and company bio. And your social media network should be consistent with your website as well. This way, your profile looks the same on all the different social media platforms.
What is your brand’s voice? Social Media Today defines voice as “the wording and images you create for your social media profiles, the copy you write for your posts and ads, the words in the about/bio section on your page, etc.” How will your business interact with customers? What is your tone? Humor? All business? There’s no right or wrong answer to this question. Your brand’s voice should reflect your business and be consistent across all platforms. Understanding your customers and audience should also be considered when deciding what your brand’s voice will sound like.
Creating a consistent brand requires consistent posting on social media. It makes a business look bad to setup several social media accounts and then never post anything to them. If a potential client were to look your business up on Facebook and see that you have not posted anything in months, they could easily make the assumption that your business has closed. This is a worst-case scenario. Tommy House Studios can help your business by planning out social media posts ahead of time and nothing would be posted without your approval. Consistent social media posting is very important in today’s market.
Your company’s brand needs to be consistent. Color scheme, logo and wording need to be the same across everything your business uses—website, social media, stationery, brochures, signage and everything else. Consistent posting on social media is key as well. Your social media shouldn’t look like it’s been abandoned because your business closed. In today’s world, if you want your business to thrive, your social media needs to thrive as well.
Tommy House Studios wants to help your business any way we can. In fact, we have a 100% Customer Satisfaction Guarantee. We specialize in website design, but also offer services in social media and SEO. If you need our help to make your business better, so you can serve people well, you can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at firstname.lastname@example.org and let us help your business.
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