We’ve discussed a lot about the benefits about local Search Engine Optimization, or local SEO. Did you know that local SEO helps your business create local connections and improve trust worthiness and credibility? But did you also know that online reviews impact your rankings in local search engines? Online reviews affect your rankings in local search engines, determine which search results get surfaced and influence consumer purchasing decisions.
The reputation of your business matters whether via word of mouth or on the Internet. In today’s digital age, 93% of customers say their buying decisions are influenced by online reviews and 84% of shoppers said they trusted online business reviews as much as a personal recommendation from friends or family.
It is also important to note that online reviews make up about 10% of how Google and other search engines decide to rank local search results. To manage and monitor your online reputation you must get consistent customer feedback, testimonials and reviews on third-party sites.
Below are a few tips on how your business can generate more online reviews:
Once you have gotten customers to offer feedback via reviews make sure you continue to monitor your online reputation. One way to do this is by setting up Google Alerts which will notify you every time your business is mentioned online and allows you to take a more proactive approach to reviews and reputation management. Don’t forget to handle every review with professionalism and don’t let your emotions get the best of you if a negative review does pop up. Manage and diffuse the situation just like you would do if you were dealing with an upset customer in person.
Are you ready to explore the digital world of local SEO advertising and build an online reputation strategy? Tommy House Studios is ready to help. Call us at 334-310-2915 or 1-877-246-1315 and we will walk you through the steps to keep your business booming in this digital age.
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