If you are a small business owner and you are not on social media, you are missing out on key opportunities to connect with your current and future customers. But many small business owners who use social media for their business don't understand what many of the terms associated with social media actually mean. So here is a partial list of some social media terms and definitions that you should know as a small business owner.
This is the set of rules social media platforms use in their software to determine how to focus content in users’ news feeds. Every platform has its own algorithm; most networks periodically install updates. Algorithms generally aim to promote popular content and reduce spam and bot content. For example, a major factor for Facebook posts is the level of meaningful interaction they trigger. Learning about your platform’s algorithm helps you ensure your content reaches its audience.
Analytics allows you to interpret and find patterns in the data. In the context of social media, analytics is the process of tracking metrics for the performance of your social networks and the use of that data to improve your strategy. For example, you can use social analysis to see if your posts are more or less attractive to your followers.
Your audience on social media is the group of people you can reach with your content. This includes all your followers and anyone who sees or interacts with your posts in your feed. Growing your audience on social networks is one of the best ways to spread brand awareness.
A B2B business sells products or services to other businesses, like a consulting firm or a business that makes a product specifically for another business. On social media, B2B brands frequently attempt to position themselves as thought leaders in their industries and provide professional advice to their business peers.
A B2C business sells products and services directly between consumers who are the end-users of its products or services. In social media marketing, B2C companies often focus on creating a community around their brand and providing excellent social customer care.
Brand awareness is a top goal for digital marketing campaigns. It means increasing the level of familiarity your brand has with the general public. Brand awareness can stem from a distinctive social media voice, aesthetics or a specific ad or campaign.
Conversion Rate (CVR)
When you take your business to social media, you want people to see your content. But that is not all you want. You hope viewing your content will lead followers to buy something, call your office for an appointment or take some other action. Your conversion rate shows you how many of your viewers take this action. In turn, this helps you measure the effectiveness of specific tactics.
The more social media terms you know, the more it will work for you. We will continue with more definitions in part 2 on August 15. If you need help with social media for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at firstname.lastname@example.org and let us help your business.
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