Customer reviews are becoming more and more influential. More than 75% of customers use reviews when deciding to buy a particular product or use a particular service. If your company is not using reviews, you could be missing out on some much needed business.
How To Get Good Reviews
First of all, you should just ask. It's really that simple. Tell your customers that if they are satisfied with your service and/or product, please write a review. If you provided good service, it should not be a problem for a customer to write a good review. You can also use this as an opportunity to build better relationships with your customers. Ask them what they liked best about your service or product. Ask them what you can do to keep providing the best customer experience in order to bring them back to your company again and again.
You can also give incentives for reviews. Offer a discount for a review. You can give them a chance to win a gift certificate if a customer writes a review. Try to get in your customer's mind and think about what they may want in return for a review.
People want to be heard, so make sure that your customers know that you want to hear from them and you will be reading what they write in their review.
Secondly, make it easy for your customers to review your company. Direct them to whichever places you use for reviews. Facebook, Yelp, Foursquare, Google My Business and Yellowpages are just a few that your business should be utilizing.
Lastly, do something worth raving about. Exceed your customer's expectations. Provide the best service or product your customer has ever received. Your customer should want to write a review or tell someone about the great quality of your service or products.
What If I Get A Bad Review
A bad review is not necessarily a bad thing. It is an opportunity. Problems will come up and mistakes will happen. That's just a part of life. How you handle it can make all the difference. Listen to your customers. Put yourself in their shoes. Your customer needs to feel heard and know that you care about their need. When you're sure you know what the problem is, fix it! Once the customer is happy again, you can ask them to edit their review or rating.
Chances are most of your customers are leaving reviews for other businesses. You need for them to leave reviews for your business. If your customers understand that you really want to know their opinion and you make it easy for them to leave a review, they will begin to leave you good reviews and this could lead to more business!
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