Where should I list my Internet Radio Station?
NOTE: Create a .PLS file and make your life easier! See the knowledge base on how to create a .pls file.
Why should I list my Internet Radio Station? Well, if people don't know that your station exists, they're not going to listen. So, you should list your station in every single place you can find a directory. There are a many radio station listing sites on the interwebs. Don't ignore *ANY* of them. If you only gain one listener from a listing, that listing has done its job. Even the directories that you haven't heard of are essential for audience growth.
Keep track of where you have submitted your station information. Write it down. It's important to visit this sites periodically to ensure that your station is still listed. It's also a good idea to check on your listing periodically to ensure that the listing is still active and working properly. Stations are delisted all the time so checking on your listing is important.
When listing your station, do not give them your direct streaming URL! The reason for this is, if you ever change streaming hosts, or if your current host changes your URL/IP, you'll have to resubmit your new URL to all of the directories. A better thing to do is to set up a PLS file (or ASX file for Windows Media) and host it somewhere on your website (example: www.myradio.com/listen.pls) and give them that link instead. This way, if something changes, you simply make the changes in that one PLS file and all of your listings will be automatically updated.
So, the most important question. Where can I list my station?
The Big Three Internet Station Directories:
iTunes - While iTunes is not nearly as good as it used to be, it's still a great place to list (for now). The requirements for listing with them are always changing, so you should always email firstname.lastname@example.org first. You'll get an auto-reply with their current requirements.
Windows Media Guide - The requirements for listing with WMG are a bit involved, but worth it. They do require some paperwork via snail mail, and a signed agreement so it does take a little time. Send an email to email@example.com for the most up to date requirements.
TuneIn - It is important to note that simply listing your station on TuneIn alone is not good enough. If you want to attract new listeners and followers, you'll need to be using TuneIn's API. Their API allows you send your metadata to TuneIn which is very important. Most listeners on TuneIn come from users who are searching for a particular song or artist. If you just happen to be playing that particular song or artist, they'll come across your station and you'll gain yourself a listener. For more information about how to set up the API, see this guide: http://tunein.com/broadcasters/api/ Submit listing here: http://tunein.com/syndication/new/?IsBroadcaster=true
Other sites to list your station: (DO NOT IGNORE THESE)
Don't be discouraged that some of these sites are in a different language. Listeners from other countries are just as important as listeners from your own. Use a translator if you need to.
http://www.radiolist.net/ - (send the request to firstname.lastname@example.org)
Going through and listing yourself on each of these sites is very time consuming and it can be a lot of work. Your station will not grow overnight, and it will certainly not grow unless you put forth the time and effort to maintain the listings.
If you come across an Internet Radio Directory Site that should be added to this list, please contact us!
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