Pros and Cons of Doing Away With Your Website - Is It Worth the Money You'll Save?

As a responsible business owner going into a new business fiscal or calendar year, they are always looking to trim the fat and reduce spending and adjust budgets. Marketing should always be a percentage part of a success businesses budget. As businesses look for ways to save money, doing away with their website may seem like an easy way to save money. However, when it comes to taking this step, there are pros and cons to consider. It is important to look at the big picture before deciding whether or not ditching your website is worth the money you may save. The advantages of not having a website include avoiding the cost of hosting, upkeep, and website design. The downside of not having a website can include a loss of potential customers and decreased visibility on search engines.

It is important to weigh the pros and cons of doing away with your website before making a decision.

What is a Website?

We all know that a website is a digital representation of a company that offers information and services. It is a great resource! Websites contain a variety of information, including company information, products, pricing, and contact information. Websites are also used to store data and provide information to customers and potential customers. For example, many online retailers have an online storefront where customers can browse and purchase items.

A website is more than just an online store or photo gallery. It can be used to provide customers with valuable information that they can’t find elsewhere. This can include information about your company, a blog with advice and tips from industry experts, and an FAQ section where customers can find answers to their questions. Customers can also find information about your products and services, such as price and availability. All of this content on a website is rich in searchable keywords that people use to find your business, products or services.

Pros of Doing Away with Your Website

So you want to kill off that website huh? Thinking you will save on spending. But at what cost?

There are a few advantages to doing away with your website, including saving money in hosting costs and not having to pay someone to manage your website. If your business doesn’t have the funds to pay for a website, doing away with your website can save you money while keeping your business visible.

However, if you do decide to do away with your website, there are a few things to keep in mind, including:

• Customers may have a hard time finding you: If you don’t have a website, customers will have a harder time finding your business. Without a website, you have no online presence. If your business does not have a website, search engine optimization (SEO) is all but impossible. This means that your business will have a very low chance of being discovered by people who are looking for what you offer.
• Customers may not buy from you: A website is a convenient and easy-to-use way to make purchases. If a customer is interested in your product but is unable to find a way to buy it, they will look elsewhere. Having a website indexed in google provides a level of trust and provides reliance to the services and product that you offer. It is also a way for others to review and comment on public that provides clients to form opinions about your company and choose to do business with you.

Cons of Doing Away with Your Website

There are a few downsides to doing away with a website, including not being able to generate leads, having no online representation, and having no control over your content. If you decide to do away with your website, you won’t have an online way to capture leads. In fact, you won’t have any way to capture leads at all. With no online presence, customers won’t know who you are and what you do. This can lead to lost revenue, as customers simply won’t know that you exist. Without a website, you have no control over your content. Each time you update your website, you have the chance to reach more customers and change their perception of your company. If you choose to do away with your website, you will not have this chance.

Consider how this removal of your website from the web will impact your business and your traffic. No matter how big or small a business is, we all rely on the internet search engines, like Google, Bing and Duck Duck Go, to locate what we are looking for. Could you imagine a plumber, electrician, or restaurant without an online presence? How would you know who to call when that pipe bursts or what time a business opens or closes? Or even how to get to the location?

Impact on Your Business

Having a website and using it to grow your business can be a challenge if you don’t have the budget to make it happen. However, if you do decide to do away with your website, you may lose customers and visibility in search engines. A website is a key component to any successful business, and having one is essential for growing your client base. In today’s digital world, it is important to appear on search engine results pages. Without a website, customers won’t be able to find your business when they search for your industry. If you do things right, a website can drastically increase your clientele and boost your company’s revenue. A website is an essential component to any successful business plan. Without a website, your business may suffer.

Conclusion

A website is an essential component of any successful business plan. A website is a key way to build your brand and connect with customers. Additionally, a website is the best way to increase your visibility in search engines. When you do business without a website, you miss out on all of these benefits. If you’re considering doing away with your website, you should seriously consider the impact that decision would have on your business.

Choosing to do away with your website may save you money up front, but it can also have a long-lasting impact on your business. Tommy House Studios has affordable tools and decades of marketing experience with a proven track record. Contact us today to learn more how we can help market your business affordably.