Business Curb Appeal—What Is Your Image?

Business Curb Appeal—What Is Your Image?

We have all been taught never to judge a book by its cover. Sadly, we never abide by this saying and always end up judging by the outside appearance. It is human nature to form opinions based on looks. Therefore, your potential customers form opinions about you after a mere glance at your logo, storefront, or website. If not consciously, they make an opinion about your organization instantaneously and unconsciously.  

This opinion directly impacts your sales. A positive impression generates more sales, whereas a negative one adversely affects your sales and revenue. 

Since you never get a second chance to make a first impression, you cannot afford to make any mistakes. Here are some steps to ensure your customers always fall in love with your brand at first sight:

How to Improve Your Business Curb Appeal? 

Before you try to boost your current curb appeal, you should know what is wrong with it in the first place.

Put yourself in your customers’ shoes and examine your current digital appearance or the facade of your store. Analyze what is wrong and might affect your sales. Judge yourself as your potential customer would while driving past your store.

These are the following elements you should consider improving.

Signage

Let’s start with the first thing your customer is most likely to notice—signage. Whenever passing by, your customer will decide whether or not to enter your store based on the condition of your signage. Dusty, unclean signage is bound to make your customer run away. Apart from keeping your signage clean, make sure it is big enough to grab the attention of your customers and the font readable. It should also be attractive and welcoming. 

Sidewalks

Besides the signage, the sidewalks nearby your store should be well-maintained too. Otherwise, your customers will end up tripping, and they would never want to return to your store. A well-kept sidewalk will ensure none of your customers face any difficulty while entering your store. If you have an online business, make sure your customers’ path to your website is smooth. Get rid of all broken digital sidewalks.

Store

Now that your captivating signage has brought your customers to your store, the latter should not be off-putting. The least you can do to enhance your customers’ experience is keep your store spick and span. Clean the windows, doors, and frequently touched areas. Hire a cleaning company to deep clean your store at least once a month. This will keep your store’s curb appeal intact. 

If you are an online business, make sure to broom away the digital litter from your website. Remove every unnecessary element for an enhanced user experience. For a fresh look, decorate your store based on the seasons and holidays. This will further boost your curb appeal and entice your customers to enter your amazing-looking store.

If you own a business in Montgomery, AL, call Tommy House Studios at (334) 310-2915 or contact us online today to check these elements off your “to-do” list. You will be amazed at the foot traffic you receive at your store.