How “Relevant” is your website in search?

How “Relevant” is your website in search?

Determining your website’s relevancy is of utmost importance to ensure it receives a good ranking in the search engine result pages (SERPs). Your website’s content should match the search query made by the users as content relevance is one of the most important ranking signals used by Google.

What does content relevance even mean?

For every search query generated by an internet user, search engines like Google and Bing assess billions of websites in their index to find the one that they think is most suitable to meet the user requirements. Various algorithms are used for this purpose. For example, search engines take a website’s load time, technical specifications, and link structure into consideration before showing the results to the target audience. 

With the ultimate aim of satisfying the users, the motives are not entirely altruistic. Search engines are commercial enterprises, too. Therefore, they try to generate as much revenue as possible via the paid advertisements placed on their result pages. 

Calculating a website’s relevance 

Usually, the relevance of a page depends on users’ geolocation and the accuracy of their queries. There are many more factors, but there is no monolith, definitive way to determine a website’s relevance due to the capricious, ever-evolving algorithms. 

The fact is: the relevancy of your website is not a constant value. If your website appears in the first position one day, on another, your competitor’s might rank higher than yours. 

However, you can surely audit your website using some online tools like Google Search Console and Hubspot’s Website Grader. A site audit is a comprehensive and detailed website analysis that looks at all aspects of your site (including content relevancy) to ensure everything functions optimally.

How can you increase page relevance?

To increase the relevance of your website, you should pay attention to its content. You should cluster the targeted words, i.e., distribute them across pages. Rather than beating around the bush, the content should be cohesive, providing the precise answer to the visitor’s primary and secondary questions.

Not only the written text but the visual material also enhances the relevance of a website. Therefore, try putting relevant images and videos that complement the content. Besides, remember to use synonyms for a key query to avoid spamming the main query. 

You can also embed keywords in Title and Description meta tags. Start the Title tag with a query and put it in a readable shape.

In addition, external links also play a crucial role in enhancing the relevance of a website. However, the links should be from authoritative resources. 

Conclusion 

To maintain your website’s higher ranking, you should constantly update its content, make sure it is unplagiarized, and calculate its relevance. Relevance of your website leads to Trust. The search engines trusting you leads to higher rankings. Lastly, keep tabs on other considerable factors, such as load times and mobile-friendliness, that contribute to positioning a website higher in the SERPs. 

Have plenty of other things on your plate to be able to ensure your website’s relevance in search? We can help! At Tommy House Studios, we offer small businesses leading-edge internet marketing solutions to boost their online visibility and drive traffic to their site. To learn more about our services, call us at (334) 310- 2915 or fill an online contact form.