How to Improve Your Google Maps Ranking

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Google Maps is a lot more than just the app that helps you find your way while driving. It’s also one of the most popular mobile apps on the market right now. In fact, it’s so common that 93% of smartphone users have it installed on their devices, making it one of the most effective navigation services out there. As such, a business owner looking to attract customers needs to know how to improve their Google Maps ranking as much as possible. After all, an overlooked listing could be costing you potential customers - and potential revenue - every single day. This article will teach you everything you need to know about improving your Google Maps ranking and getting your business in front of more people who might be interested in visiting your establishment.

Establishing a Google My Business Brand Presence

If your business is new and has little to no online presence, Google might not recognize it at all. This is especially true for businesses in niche markets, such as dentists or exterminators. Businesses with a poor online presence may have a hard time appearing in the appropriate Google search results - even if a potential customer is searching for what you do. The best way to establish a Google My Business brand presence is to fill out your listing completely. Provide as much information as you can about your business, including the type of products or services you offer, hours of operation, contact information (including website and phone number), a map/driving directions, photos, and even an “About” or “Overview” section to help people understand what makes your company different from others in your industry.

Add Rich Content to Your Google Maps Listing

Make sure your business listing is as detailed as possible. Rich content is a box that sits beside your listing’s description that allows you to upload images and use bold or italic text to draw attention to important information. You can also use short text descriptions, like hashtags, to link to even more information about your company or products.

Hashtags can link to a blog post about your business, specific products and services, or a specific event or promotion your company is running. You can also use hashtags to link to your website, which is another good way to get more people to visit your site.

Promote Google Ads (And Maybe Even Video Ads)

Google Ads can be an effective way to increase your Google Maps ranking, but you have to know how to use them effectively. First, make sure you have the appropriate keywords in your ad copy, followed by a call-to-action that encourages clicking on your listing. For example, if your business specializes in lawn care and landscaping, you might write ad copy that reads “Lawn Care Services Near Me.” If you’re running a special or promotion that’s not already listed in your Google Maps listing, you should write an ad that lists the details of the promotion.

For example, if your business is open every day from 8 a.m. to 5 p.m., you might write an ad that reads: “Lawn Care Services Every Day, All Day,” followed by a short description about what your business specializes in and any promotions or special services you’re currently running. Google Ads can also include video ads, which are a great, on-the-go way to get attention from your target audience. You’ll want to keep your video ad short and sweet - between 15 and 20 seconds long.

Change Up Your AdWords Strategy

If you’ve been running Google Ads and ad campaigns for a while but haven’t seen much change in your Google Maps ranking or website traffic, it might be time to try something new. Maybe you need to change up your keywords. Maybe you need to try a different ad strategy altogether. Whatever the case may be, it’s important to keep an eye on your Google Maps ranking and Google Analytics to see what’s working and what isn’t. If you find that your Google Maps ranking isn’t improving and your website traffic isn’t increasing, you should try a new ad strategy. You might want to try different keywords, different ad copy, or a combination of both.

Have a Solid SEO Campaign Strategy in Place

Conclusion

Google Maps is one of the most powerful ways to get your business in front of customers. However, you can’t just throw up a listing and expect to see traffic. You have to take the time to optimize your Google Maps listing. From filling out your listing to adding rich content, you can do all you can to improve your Google Maps ranking. Once your listing is optimized, you can focus on promoting your business via Google Ads. If you’re seeing good results from Google Ads, you can try switching up your strategy to see if that works even better.

Let Tommy House Studios help you with your small business or non-profit organizations search engine optimzation, your SEO strategy. Tommy House Studios has been recognized as one of the Top SEO Companies in Alabama by DesignRush. Is your competition ranking highter in search than you? They are probably working a SEO strategy focusing on your niche and have selected short and long tail keyword phrases in their marketing campaign. Yes, your competition is probably working a SEO strategy for their business. Tommy House Studios can help you rank better in Google and put a plan in place to help clients find you and drive traffic. Contact us today!