Is SEO a one-time solution?

Is SEO a one-time solution?

Marketers have started paying more heed to Search Engine Optimization as it drastically improves their ranking on the result pages of popular search engines like Google. However, SEO is not a one-time solution to the agonies of marketing. It keeps on evolving and thus, requires timely attention. 

Why is SEO important?

Though there are other avenues to build your online presence, namely paid search and social media marketing, most of your organic traffic is driven by search engines. Therefore, you have to use SEO tactics to stomp the competition and rank higher in search results. An SEO-optimized website delivers correct information to search engines to be better evaluated by the search engine crawlers and, finally, be displayed within the search results.  

Why is SEO an ongoing process?

Constantly changing market   

The online cyberspace keeps on evolving and is flooded with new products every day. Whenever a new product is launched, it is followed by different variants and brands have to specifically target each of them to maintain relevance and cater to the consumers’ needs. To keep up with these ever-changing demands, websites have to be SEO-optimized frequently. New content targeting the new keywords has to be uploaded on the website. This makes SEO an ongoing process. 

Changing competition 

As a specific product gains popularity in the market, many other brands release their own versions of the product. This leaves brands competing with each other for customers’ attention. 

However, the tactics of selling and brands’ offerings can frequently change. There are times when competitors who were initially unaware of SEO start paying attention to it. Hence, SEO techniques have to be updated to keep up with the progressive and competitive market. 

Changing search engine rules 

Search engines have specific algorithms that decide which website should be ranked higher than the rest and on what basis. This basis can change daily, resulting in websites receiving different ranks daily. 

Google, the search engine giant, also keeps changing its ranking algorithms to refrain people from deceiving the system and gaining an unfair advantage. So, the key is what works today, might not work tomorrow, and SEO has to be checked to keep websites up-to-date. 

Conclusion 

All these factors point to the fact that SEO is a constant, labour-intensive process, and the more often you revise your SEO strategy, the higher you are likely to rank. However, you do not have to get involved in this painstaking process every time. You can either outsource your SEO requirements to a professional or use effective SEO automation tools. With extra time on your hand, you can engage yourself in other vital elements of business development. 

Have plenty of other things on your plate to stay on top of your SEO efforts? We can help! At Tommy House Studios, we offer small businesses leading-edge internet marketing solutions to boost their online visibility and drive traffic to their site. To learn more about our services, call us at (334) 310- 2915 or fill an online contact form.