Cuban Restaurant - SEO Case Study

Restaurant Industry

If we were to name one industry that is a crucial driver of the economic development in the U.S. in recent years, we would say it is the restaurant industry. Ever since the food and drink sales started going up about two decades ago, the industry never stopped climbing. Dine-outs and home deliveries have become the norm today—they are people’s go-to way to enjoy their food and satiate cravings. Owing to the appealing return on investment, an increasing number of people are now planning to become a part of this industry and set up their own restaurants and food joints. 

But that presents another major issue: the competition has increased exponentially! Many local businesses find it hard to drive traffic to their establishment as their target audience gets swayed by the mainstream restaurant choices. Today, we will discuss how the team of marketing experts at Tommy House Studios helped a local restaurant situated in New Jersey rank higher on Google search results and become a popular eating joint. 

The Problem

Serving modern Cuban cuisine, our client was unable to catch the attention of the enthusiastic eaters of West New York, NJ. The primary cause of this problem was that our client’s restaurant did not receive the desirable ranking on Google. This is why the locals never knew that the restaurant even existed. 

Our main goal was to improve the search engine presence of our client’s website through SEO practices so that it ranked for local searches in West New York. Our goal was to improve the quality of their website, keeping in mind Google’s ranking factors. This would enable the website to appear on the first search engine result pages (SERPs), thus, grab people’s attention. 

Our Strategy

Driven by our zeal to help small and local businesses, our skilled team decided to get to the root of the matter. We started by dissecting and studying the local restaurant industry to understand how things work and what it takes to create a lasting impression. Keeping in view our client’s business goals, we also examined their market and target audience that they were aiming to attract. Eventually, we came up with the keywords which their target audience was searching for. These keywords were chosen after thorough research and were an outcome of our 4-stage vetting process. 

Once we had performed a website audit, we were ready to do on-site optimizations. We combined our keyword-targeting with a robust link-building strategy and waited for the miracles to happen- and they did! 

Results

The efforts of the team at Tommy House Studios did bring fruitful results. Five of the keywords ranked on page 1 of Google search results, and for each page, the web pages’ rank increased by almost 83%. Finally, the website was able to leave behind as many as 91+ competitors and received a higher rank on the search engines. 

Do you want the same results? Tommy House Studios can help you come closer to your business goals. To boost your ranking on search results, get in touch with us today! Give us a call on (334) 310-2915 or fill out a contact form to speak with one of our online marketing specialists today.