Your Guide to Scheduling Your Social Media Updates

Your Guide to Scheduling Your Social Media Updates

“Oh no! I forgot to post on Instagram.” “My customers are mad at me for being inconsistent on Facebook.” “My sales are drying up due to lack of engagement on social media.” Such experiences are common in the life of a business owner. They have an overwhelming amount of work, and being consistent on social media platforms slips their minds. But irregularity on social media can cost you your valuable customers.

We understand this. So we have come up with a solution! 

The only way to avoid drowning in the sea of tasks and errands as a business owner is to plan well in advance and schedule your social media updates. Let’s learn the correct way to schedule social media posts. 

How to Schedule Your Social Media Updates?

Scheduling social media updates is a lifesaver hack for every social media marketer. You just have to spend some time scheduling what you will be posting in the coming months—and you are good to go! 

Here are the steps to do the same. 

Step 1: Analyze the optimum time to post

Before creating a schedule, you should know when is the right time to post on a particular social media platform. Just like a human body, Instagram and Facebook, too, have their time to sleep and wake up. Posting when they’re asleep will not get you the engagement and response you desire. To create an impact, schedule your posts such that they publish when all your customers are up and about. 

Here is the best time to post on various social media platforms: 

Facebook: 8:00 AM to 12:00 PM on Tuesdays and Thursdays.

Instagram: 11:00 AM on Wednesdays.

Twitter: 8:00 AM on Mondays and Thursdays.

LinkedIn: 9:00 AM on Tuesdays and Wednesdays.

To further get an insight into the best time to post, take a look at Google Analytics. Evaluate when your website is getting hits the most. Judge if this is organic traffic or referral. Keep track of the time your referrals (customers coming through your emails or social media) are visiting your site.

Step 2: Be consistent in posting at that time

Once you know the right time to post, schedule your social media updates to publish at that time only. This will ensure you create the desired impact with every post you publish. This will also let your customers know the exact day and time you post. As a result, they will look forward to seeing your post on a certain day, at a certain time. Just like they wait for their favorite TV show to start at 7 PM, they’ll expect your post at 11 AM every Wednesday!

Step 3: Leverage scheduling tools

In 2021, you can be relaxing at a beach on a delightful Sunday afternoon with no access to your laptop or internet and still be consistent on Instagram. Thank your stars for living in a technologically advanced age! Many social media scheduling tools allow you to schedule an update for a future date. Once you have scheduled, your post will automatically publish on a desired social channel regardless of your current location. Impressive, isn’t it?

What are you waiting for? Schedule your posts in advance, and book a trip to Paris without worrying about social media consistency!

Get in touch with Tommy House Studios today! 

If you own an online business in Montgomery, AL, we can help you transform your social media presence. From creating a social calendar to posting high-quality content to monitoring engagement, we can do it all to give you more time and a great ROI at a low cost. Call us at (334) 310-2915 or contact us online today to learn more.