How Does the Pareto Principle Work | The 80/20 Social Media Rule

The 80/20 social media rules to follow

The Pareto principle, or the 80-20 rule, is a commonly observed phenomenon that means in many situations, roughly 80% of the consequences come from 20% of the causes. The principle was named after Italian economist and sociologist Vilfredo Pareto, who observed in 1906 that 80% of the property in his home city of Milan was owned by 20% of its inhabitants. In marketing it means that 20% of your customers bring you 80% of your business. In social media it means that 80% of your potential audience is likely to be found in just 20% of your networks. The implications for marketers are significant; if you’re focusing on growing your numbers on one network, another might represent more value for you as an organization.

Facebook

Facebook has more than 2 billion monthly users; it was the first social network on the planet and it’s still the world’s most popular network. However, Facebook marketing is in decline. People are spending less time on the social network and brands are finding it harder to get organic reach. To make the most of your Facebook marketing efforts, you need to focus on the basics: create a business page, understand your customer journey, and deliver your content in the right places. To stand out from the crowd, make sure you’re creating engaging content, testing different designs for your posts, and investing time in building your community.

Twitter

Twitter is the world’s second-most popular social network, with more than 335 million users each month. It’s a great place to build relationships with potential customers, and many businesses use it as an alternative to customer service. Twitter is a great place to build relationships with potential customers. It’s the most public social network, so you’ll get the most out of it if you’re comfortable talking to strangers. To get the best from your Twitter marketing efforts, focus on the basics: create a Twitter profile around your brand, understand your customer journey, and deliver your content in the right places. To stand out from the crowd, make sure you’re creating engaging content, testing different designs for your posts, and investing time in building your community.

Google+ (Google Business Profile/Google My Business)

Google+ is still a popular social network, though it doesn’t get anywhere near the attention it used to. It’s worth putting some effort into your Google+ marketing if you’re active on other Google services like Gmail, Google Docs, and Google Calendar. To get the most from your Google+ marketing efforts, focus on the basics: create a business page, understand your customer journey, and deliver your content in the right places. To stand out from the crowd, make sure you’re creating engaging content, testing different designs for your posts, and investing time in building your community.

Make sure to check out our article on "Benefits of Listing Your Small Business on Google Business Profile".

LinkedIn

LinkedIn is a business-focused social network; it’s a great place to find customers and develop relationships with potential clients. It’s also a hugely over-fished marketing channel; it’s one of the most-used social networks for marketing, and people are starting to get a little sick of it. To get the most out of LinkedIn marketing, focus on the basics: create a business page, understand your customer journey, and deliver your content in the right places. To stand out from the crowd, make sure you’re creating engaging content, testing different designs for your posts, and investing time in building your community.

Instagram

Instagram has become one of the most popular social networks in recent years. It’s not just a place to post pretty pictures; it’s a channel for communicating with your customers. Instagram is owned by Facebook and it shares many of the same features, which means it’s a great place to build relationships with your customers. To make the most of your Instagram marketing, focus on the basics: create an Instagram profile, understand your customer journey, and deliver your content in the right places. To stand out from the crowd, make sure you’re creating engaging content, testing different designs for your posts, and investing time in building your community.

YouTube

YouTube is the world’s second-most popular website; if you’re not marketing on YouTube, you’re missing out on a huge audience. It’s a great place to build a community around your brand and share your expertise with potential customers. To get the most out of your YouTube marketing efforts, focus on the basics: create a YouTube channel, understand your customer journey, and deliver your content in the right places. To stand out from the crowd, make sure you’re creating engaging content, testing different designs for your posts, and investing time in building your community.

Summing it all up

Social media is one of the easiest ways to grow your business and get your brand in front of potential customers. But if you focus on just one network, you might be missing out on a better opportunity elsewhere. The Pareto principle says that 20% of your time is likely to deliver 80% of your results from social media. To make the most of your social media marketing efforts, focus on the basics: create a presence on each network, understand your customer journey, and deliver your content in the right places.