Does Your Logo Define You? Updating Your Logo Design

Updating Your Logo Design

From Starbucks to Yahoo, every successful company has changed its brand’s logo at least once. “But why change the logo in the first place?” “Does a brand logo matter so much that you have to keep returning to it?” “Is logo designing not a one-time thing?”

If such questions torment you, you have come to the right place. Today, we will clear the air regarding updating your brand’s logo.  

Why Update?

Your very act of updating your logo showcases the efforts you put into your brand. Your customers get to know that you are a mindful organization. Secondly, updating your logo becomes indispensable if you have a poorly crafted logo. Such a logo arouses skepticism and makes your brand less trustworthy. In contrast, a professional, visually appealing logo boosts the authenticity of your brand and calls your customers to trust you. It legitimizes your organization and allows your customers to remember you. With a professional-looking logo, you gain instant recognition from your customers. 

Tips to Update and Redesign Your Logo

Before you work on refining your logo, have a concrete reason behind doing the same. Once you thoroughly understand why you are updating your logo, you will do a better job updating it. 

The “why” will give you your “what”—understanding why you need to update your logo will help you know what to change in your current logo. And you will translate your company’s values to your logo well.

Once you have a reason to update your logo, you can start making changes. But remember, never settle for the first version of the updated logo. Make multiple versions of the to-be logo, and only settle for the first one if it still stands out from the rest.

While changing, try to keep the colors intact. Even if you want to change the color, do not make a major change. For example, do not shift from a blue logo to a red one. This will only confuse your customers who have been seeing your blue-colored logo for ages.  

Additionally, refrain from changing the most recognizable part of your logo. Remember, you are simply refining your logo, not changing it entirely. Your customers recognize you from that one part; removing it will only adversely impact your brand recognition. Just like no one will recognize the Starbucks logo without the twin-tailed mermaid, people will not recognize you without the most distinct part of your logo. 

Lastly, do not complicate your logo. Make sure it is simple and understandable. Do not overload your logo with all the aspects of your organization. Let it showcase the purpose of your brand only. 

In the end, let your creative juices flow freely and create as many refined logos as you can. 

Then, choose the one that is closest to your heart and displays your company’s primary purpose. And you’ll have a fresh, updated logo!

Get in touch with Tommy House Studios today! 

Looking for a unique and visually appealing logo design that communicates the right marketing messages to your target audience? We can help. To discuss your specific needs and get a free quote, call Tommy House Studios at (334) 310-2915 or contact us online today.