Why Your Website Is So Important To Your Small Business?

Today, most consumers vet brick-and-mortar businesses based on their online presence. So, if you — as a small business owner — don’t have a website, you’re missing a huge percentage of the population that could be shopping at your store.

Like most small business owners, you may think that having and managing a website is an unnecessary expense. However, a properly designed website can turn into the most effective tool in your sales arsenal. Here are a few reasons why:

• Do you want to expand in the market and reach out to new audiences? Well, reaching out to thousands of people using traditional marketing methods (i.e., direct mail or print advertising) can be pretty expensive and unreliable. Leveraging the power of the internet, on the other hand, you can target your ideal customers beyond your location while paying less for the exposure.
• Over 95% of U.S. consumers conduct online research on a business before making a purchase. Consumers want to be informed about their purchasing decisions — what they buy and from whom they buy. Having a website can help your customers find out basic information about your business. Without a website, you risk losing customers to businesses already taking advantage of the online marketplace.
• Your website will work for you day and night, marketing your products and services 24/7. This “24-hour billboard” will surely keep your brand relevant online and keep bringing you leads and new customers even when you’re not open or available to take a call. That one-time website design fee may be a big spend on your small business’ budget, but it’s worth the investment.

Let’s face it: having a well-designed website makes you appear more credible and further establishes your business as a professional service. No matter what your business is, and how long you’ve been running it, most people would not think your business is legitimate or successful unless you have a website.

A small business needs a website for various reasons, ranging from visibility and credibility to customer engagement and online sales. In today's digital era, a website is a vital tool that can make or break a small business. Here are the key reasons why a small business should have a website:

1. Enhancing Visibility: As an increasing number of people use the internet to search for products and services, a small business needs a website to enhance its visibility. A well-designed website helps potential customers find the business online, leading to increased foot traffic and sales.
2. Building Credibility: A professional website lends credibility to a small business, as it serves as a digital storefront. Customers tend to trust businesses with a strong online presence, which translates to increased trustworthiness and perceived value. A website also allows businesses to showcase their achievements, testimonials, and case studies, further enhancing their credibility.
3. Customer Engagement: A website allows small businesses to engage with their customers by providing information about products and services, answering frequently asked questions, and providing contact information for inquiries. This increases customer satisfaction and loyalty, as customers appreciate easy access to the information they need.
4. Online Sales: With a website, small businesses can sell products and services directly to customers. E-commerce integration enables businesses to expand their reach and tap into new markets, increasing sales and revenue.
5. Cost-Effective Marketing: A website serves as a cost-effective marketing tool for small businesses. By leveraging search engine optimization (SEO) and social media marketing, businesses can reach a larger audience without incurring significant advertising costs. A website also allows for the integration of email marketing campaigns, further increasing marketing effectiveness.
6. 24/7 Accessibility: A website offers customers round-the-clock access to a business's products, services, and information. This is particularly important for small businesses, as it allows them to compete with larger, more established companies that have longer operating hours or multiple locations.
7. Data Collection and Analytics: A website enables small businesses to collect valuable data on customer preferences, browsing habits, and purchasing behavior. This data can be used to improve marketing efforts, optimize product offerings, and enhance the overall customer experience.
8. Local and Global Reach: A website allows small businesses to expand their reach, both locally and globally. By showcasing their products and services online, businesses can attract customers from different geographical locations, breaking down geographical barriers.
9. Competitive Advantage: In today's digital landscape, a small business without a website is at a significant disadvantage compared to competitors that have a robust online presence. A website can help level the playing field and give small businesses a fighting chance in a competitive market.
10. Scalability: As a small business grows, its website can be easily scaled to accommodate increased traffic, product offerings, and service expansion. This ensures that the business can continue to meet the needs of its customers as it evolves.

In conclusion, a website is a crucial investment for small businesses. It offers increased visibility, credibility, customer engagement, and the opportunity to make online sales. Moreover, it provides a cost-effective marketing tool, 24/7 accessibility, data collection, and analytics, and allows businesses to reach a wider audience. Ultimately, a website gives small businesses a competitive edge and supports their growth and success.

No matter how small your business may be, having a website is key when it comes to modern-day marketing and exposure. That being said, we understand that small businesses don’t have the biggest budgets — which is why we provide the most competitively priced and value-packed website design plans that are best suited for your web needs. Need a dynamic and influential website for your small business? Let Tommy House Studios help your small business with our website design services in Montgomery, AL, and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at info@tommyhouse.com and let us help your business.