Historical Optimization | What is Historical Search Optimization?

What is Historical Search Optimization and Why Should I Do It?

When we think of search engine optimization (SEO) and historical data, we probably don’t think of merging the two. Historical data likely isn’t something you consider when optimizing your site for search engines. However, it is a powerful tool that can help your site increase its visibility on search engines. Mostly because of how much they love historical data. Google, in particular, loves seeing how users interact with a website dating back months or even years. That’s why implementing historical search optimization into your SEO plan is so important. It’s also not as difficult as you might think to implement this strategy into your marketing plan.

Historical optimization helps keep small business owners in that older historical content on your website still has relevance in the eyes of consumers. When you produce evergreen content (that does not expire) and this content lives on your website ongoing, it becomes historical. When you use these content and keep the SEO fresh and continually put forth the optimization efforts on that content, it benefits your small business in search results.

What is Historical Search Optimization?

Historical search optimization refers to using past data to drive your future SEO efforts. This includes website traffic, keyword information, and user behavior data. It can help you identify what keywords your site is ranking for and what it should be ranking for. It can also help you discover faulty or duplicate content on your site so you can fix it. There are many different ways to go about optimizing your site for past data. You can use Google Trends to identify what keywords your site has been ranking for over time. You can also use Google Search Console to see how your site has been performing over the past few months.

Why Should You Care About Historical Data?

It’s important to understand the benefits of historical data when optimizing your site for search engines. You can use this data to your advantage and discover what keywords your site has been ranking for, how well it’s been ranking for them, and what the potential is for future growth. By understanding how your site has been performing over time, you can find ways to improve its performance. You can see what keywords your site is ranking for, what pages they’re ranking on, and what they’re ranking against. You can also discover what strategies are working and which ones aren’t. You can even identify duplicate and problematic content that may be hurting your website without you even knowing it. History can help you predict the future and find ways to improve your site for future growth. You can see how your site has grown in the past and what could be contributing to that growth. You can then use that data to inform your future SEO decisions.

How to Identify Duplicate Content Issues with Historical Data

Duplicate content issues are a common issue that many website owners face, but few know how to fix. If you’re not sure what a duplicate content issue is, it’s when you have the same or very similar content on multiple pages of your website. This is often an oversight on the website owner’s part, but it can be harmful to your SEO efforts. When you have duplicate content on your site, Google doesn’t know which page is the original and which page is the duplicate. It has no way of telling which page is the correct version. When it doesn’t know which page is correct, it will typically ignore both pages.

Finding Successful Long Tail Keywords with Historical Data

The best way to find long tail keywords for your website is through historical data. You can take keywords that you’ve been ranking for in the past and extrapolate from them to discover new keywords. You can do this through Google Trends or through the Google Search Console. To discover keywords with Google Trends, you’re going to want to look at your graph over time and then find the highest points. You want to find the highest points on your graph because those are the keywords people were using most frequently when they visited your website. They were clicking on your website when those keywords were most popular and using them as search terms. From there, you can take that keyword and transform it into a long tail keyword.

Finding Where Your Site is Fragile With Historical Data

Sometimes the data you find while optimizing with historical data may not be good news. Sometimes you’ll discover that your website is brittle and that it’s very easy for it to fall from its current rankings. This could be due to the rise of new and powerful competitors or because your keywords are too competitive. When you find that your site’s future is easily in jeopardy, you can use this data to inform your future SEO efforts. You can do this by switching out keywords that are too competitive with something easier. You can also look for new opportunities to expand your content and increase your focus on other keywords that may be driving less traffic.

Conclusion

Search engine optimization is a continuous process with an end goal of growing your website traffic over time. Historical data is a great way to achieve this goal because it allows you to understand how your site has been ranking over time and what has contributed to that success. It also allows you to identify areas of your site that may be problematic and could be harming your SEO efforts. This can help you make future improvements that will help your website grow even more over time.

Do you need help with your Search Engine Optimization and specifically about making sure you have a grasp on Historical Search Optimization? Contact Tommy House Studios today!