What Is Organic Traffic?

There are two primary ways to drive traffic to your website or business. You can use paid search services, such as Google Ads (formerly known as Google AdWords), or you can focus on organic search engine optimization (SEO). 

Organic traffic refers to visitors to your website that come from search engines and other sites that link to your site. This means that people have found your site by typing in keywords or phrases into a search engine like Google, Yahoo, or Bing. With the rise of social media, there are now many different avenues through which your audience can discover your site and learn about you or your product or service. 

Organic Vs. Paid Traffic

Organic traffic is the traffic you get from visitors who find your site through search engines like Google, Bing, or Yahoo. Paid traffic, on the other hand, is the traffic you get from visitors who click on ads or links that take them to your site.  

As a general rule, organic traffic converts better than paid traffic. In some cases, it can cost more money for a single conversion than if you would have just bought the visitor outright with a sponsored tweet!  Why the Fuss About Organic Traffic?

So why does it matter if people find you organically?

For one, organic traffic is the traffic that comes to your website from free or unpaid search results in search engines. This traffic does not require an additional advertising budget or effort, which makes it extremely valuable.

Search engines generally see sites with high levels of organic traffic as more credible and trustworthy, which can give your business an edge over competitors in search results. 

Additionally, organic traffic can be a great source of leads and customers for your business. People who find your site through organic search are typically already interested in what you have to offer, making them more likely to convert into paying customers.

How to Increase Your Website's Organic Reach?

Creating content people want to share with their networks online is the key to generating more organic traffic. It is easy for people to share what they love because word-of-mouth advertising is one of the most powerful tools in any marketer's arsenal. 

So how do you make content people want to share? 

First, focus on your target audience — what problems do they face? What challenges do they need help solving? What product or service does your company offer that will help solve these problems? If you don't know the answer to these questions, start asking yourself now. 

Once you understand who your potential customers are and what they care about, it becomes much easier to find the right keywords to target and create content they will want to share with others. 

Next, use high-quality images, videos, graphs, and infographics — anything visual will go a long way towards capturing attention quickly and spreading via social media channels such as Facebook or Twitter. 

Finally, monitor your organic traffic results over time to see what is working and adjust accordingly. 

Our Conclusion

When it comes to driving traffic to your website, there are few things more effective than organic traffic. Search engine optimization, social media marketing, banner ads, and email marketing are all great sources of external web traffic, but they pale in comparison to the number of site visitors you can attract through the power of organic search engine traffic. If you need help building your SEO strategy to drive more organic traffic to your site, we can help. 

At Tommy House Studios, we provide cutting-edge online marketing solutions to small businesses to boost their online presence and drive traffic to their website. Call us at (334) 310- 2915 or fill out this form to learn more about our services.