What makes a good social media post for a small business?

What makes a good social media post for a small business?

We all know social media is important for building brand awareness and reaching potential customers. In fact, a report from Common Sense Advisory found that almost two thirds of Americans use social media to learn about new brands and products. Having a strong social presence can serve as an excellent marketing tool for any business. However, coming up with creative and compelling posts on a regular basis can be challenging, especially if you’re juggling other responsibilities in your day-to-day life.

If you’re struggling to come up with ideas for your next Instagram post or tweet, this blog will give you some great suggestions on what makes a good social media post for your small business.

Keep your audience in mind

Before you even think about what you want to say, you need to think about who you’re trying to reach. Your social media posts should be geared towards your specific audience based on their demographics and psychographics. For example, if your business is aimed towards senior citizens, you probably don’t want to be posting videos of your staff doing a burpee challenge, but rather something that is helpful and relevant to that demographic. It’s also important to keep in mind your industry, your competitors, and the types of posts that are performing well within your niche. You can then mix and match various elements to create posts that are tailored towards your audience.

Show, don’t just tell

If you want to create a compelling social media post, it’s essential that you show your audience, rather than tell them. A good example of this is when a company offers a coupon for a certain percentage off their product, but instead of just telling their customers about the discount, they show them how much money they can save by taking advantage of the offer. This is a great way to get your customers excited about your product and show them that you’re confident in what you’re selling.

People respond well to visual images, and this is especially true for social media posts. If you can, try to include images, videos, or graphics in your social media posts to keep your audience engaged. You can also try to include some data in your posts to show your audience that you’re credible and trustworthy. For example, if you’re in the fitness industry, you could post a chart or graph showing the number of calories burned during different types of exercises.

Be visually appealing

If you want to create an engaging social media post, you need to make it visually appealing—and not just because you’re trying to appeal to your target audience. When a post is visually appealing, it’s also more likely to receive more likes, comments, and shares. This can help your post reach a wider audience and increase brand awareness. In order to make your posts visually appealing, you can include relevant images, graphs, charts, and videos. You can also try adding some colour to your posts by highlighting words or sentences in a different colour than the rest of your post.

If you’re struggling to make an image visually appealing, you can try adding a filter to it. There are numerous apps and websites that allow you to add a filter to an image to make it stand out, including Canva and Instagram.

Be informative

If you want to inform your audience, social media is the perfect outlet. You can inform your followers about a new product or service, or you can provide them with helpful tips and tricks they can use in their everyday life. In order to make your posts informative, you can create a listicle or an infographic with useful information. You can also try to conduct an interview with someone within your niche or have a guest blogger contribute to your social media posts.

Be funny

Humour can go a long way when it comes to marketing your business. If you can make your audience laugh, you’ll not only grab their attention, but you’ll also create a positive association with your business. To make your posts funny, you can try to create a funny quiz or poll, or you can create a funny image or GIF. If you’re not sure if your post is funny or not, you can always ask a few friends or family members to get their input.

Be short and to the point

Nobody wants to read a long-winded post on social media, so keep your social media posts brief and to the point. You can use long-form content on your website, but when it comes to social media, you don’t want to overwhelm your followers with information. If you want to keep your post short, but still provide your followers with interesting information, you can try including a quote from an industry expert or a notable person.

You can also use lists and graphs to make your posts short, but informative. For example, if you’re in the fitness industry, you could create a list of the best protein bars for a post-workout snack.

Summing up

Social media is a great way for small businesses to connect with customers and potential clients. To create compelling social media posts, you need to keep your audience in mind, show, don’t just tell, be visually appealing, be informative, be funny, and be short and to the point. This will make your posts engaging and interesting, which will help your business grow.