Chatbots: How They Can Benefit Your Business

Technology can be used to make your life better. My smartphone makes so many things in my life easier. Even the simple, unimportant things can be done on your phone. Remember when you had to turn on the Weather Channel and wait for the "Locals on the 8" for your local weather report? Now there's an app that will tell you the weather anywhere in the world in seconds. You can also get a ride, buy a car and have it delivered and deposit a check into your bank account. All from technology. All made easier.

Your customers want things to be easy as well and this includes communication. Most customers do not want to call and be put on hold or fill out a form to be called back. In fact, according to a study in 2015 by ICMI, the preferred form of communication with a company is via chat, over email and social media. Chatbots could be a solution for your business that your customers may be attracted to.

What is a Chatbot?

Simply put, a chatbot is computer program that simulates human interactions. They are programmed to imitate human behavior and interact with the website visitor in a conversational manner. If you have used a live chat tool, you know how it works. The chatbot works the same except all questions and responses are programmed. Chatbots help customers by answering questions and getting the customer where they need to go to find the information they are seeking on your website.

Benefits

A key benefit of a chatbot is simplifying things, like many technologies are designed to do. Sometimes a business website can be a little overwhelming to navigate. Potential customers want to be able to find what they are looking for and answers to questions they may have. A chatbot can be programmed to do these things. And a chatbot is ready at all times. You may not have a big staff for customer service. A chatbot can take care of many problems your customers have without any need for human interaction.

Chatbots can also make visitors into customers. Because chatbots are always there, they can give really fast responses, so the customer isn't just waiting and waiting for a reply. A quick response could be the difference in a new customer and a lost one. Chatbots also can build credibility and trust in your brand.

Conclusion

Chatbots make communication with your customers easier, especially if you don't have a large customer service team. And chatbots get your customers where they need to go on your website. If you need help with online content for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at info@tommyhouse.com and let us help your business.