Small Business Website Marketing Tips

You must have a website if you are running any type business—small or large—in today's world. If you have a website for your business, how long has it been since it has been updated? Probably too long. Your website needs to be updated every few years just to work with current browsers.

How can your website improve your business? Your website should be more than a place to find your contact info and directions to your location. Your website is where potential customers is going to learn about your business. There are several ways your website can help market your business.

Call To Action!

Every website for a business needs a call to action! What is a call to action? It's a statement designed to get an immediate response from a user. It helps everyone that comes to your site know what your business does. Your call to action depends on what your business does. "Buy Now!" could be your call to action if you sell a product. Or "Get a Free Quote!" if you provide a service.

Calls to action can provide leads for sales. So, the call to action has to lead to the user filling out a form so you can get their contact information and follow-up with them later, even if they do not buy your product or service at the time.

Blogging

Blogging is a great way to increase your SEO (Search Engine Optimization), which will increase the visibility of your business on search engines. Blogging adds original content, more keywords and updates to your site. Your blogs can help your customers with new ideas or be answers to common problems in your industry. And if your blogs are high-quality and informative, other sites may start linking to your site as a resource for their customers.

Social Media

Social media continues to become more important for business. If your business is not posting on most of the social media platforms, you could be missing out on an excellent way to connect with your current and future customers. But just putting out content is not enough. Your social media content needs to drive customers back to your website so they can buy your products or services.

Offline Marketing

Online marketing is not the only type of marketing you should be doing. Yes, print marketing is still a thing! But your offline marketing and online marketing need to go hand in hand. Both need to generate leads and sales. When asking your new customer to submit their information, ask where they learned of your company so you can learn which form of marketing is producing the best results.

Conclusion

A lot of business owners want to set it and forget it. But you can't do that with your website. Your website needs to change with the times. If you need help with your website for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at info@tommyhouse.com and let us help your business.