Three Areas Of Digital Marketing

Digital marketing is a way of promoting and selling services and products through electronic devices and digital platforms. Your business can't rely on the marketing methods used ten years ago. No one is searching their local newspaper for the latest deals. Even TV marketing isn't what it used to be. Most people DVR their favorite shows so they can skip the commercials or pay extra on Hulu for a no advertising option.

On average, adults spend about 11 hours a day looking at a screen of some kind. It could be a computer, phone, tablet or any other type of electronic device. And teens spend an average of seven hours doing the same. Digital marketing has become essential for businesses to get their products and services out to the public. Here are three areas that digital marketing could be beneficial.

Your Website

Many customers are introduced to and get to know your business through your website. Web design trends and techniques are changing at a rapid pace. It's important to keep your website up to date and on the cutting edge so it works on the latest browser updates. Your website has to be mobile friendly. Over 50% of online traffic is generated through smart phones. If your site isn't mobile friendly, you could be missing out on more than half of users searching the internet for your business.

Your website needs a call-to-action so potential customers know exactly what you provide and can easily request your services or products. All the information on your website needs to be current, including any pictures of your team or services and products. Everything needs to be current to ensure that your current and future customers getting the most accurate information about your business.

Blogging

Blogging is a great way to increase the SEO on your website. I'm not talking about personal thoughts and feelings about your life. That's a dairy. Blogging can focus on anything, as long as it pertains to your business. Your blog could help your customers with new ideas or answers to common problems in your industry. Your blog could provide tips on how to do different projects that pertain to your business. Blogs could also highlight different services or products your business offers.

Blogging adds original content to your website. This will increase your SEO especially if you use specific keywords of your business that will increase your rating among search engines. And if your blog posts are really high-quality, other sites may start linking to your site as a resource for their customers too.

Social Media

Social media continues to become more and more important for business. If your business doesn't have its own Facebook, Twitter, Instagram and whatever the latest platform is, you could be missing out on an excellent way to connect with your current and future customers. Your business social media posts should pertain to your business and help drive traffic to your website or blog. Social media is a great way to promote a new product or service. You can also give your followers benefits such as coupons or discount codes that are only available through your social media. This gives your customers incentive to follow your business and tell their friends about the benefits only available on your social media.

Conclusion

Digital marketing is very important in today's business. Digital marketing begins with online content. If you need help with online content for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at info@tommyhouse.com and let us help your business.