Legal Industry - Criminal Defense SEO Case Study

Legal Industry- Criminal Defense

Like every other service, attorney services are also being marketed through the digital medium. Popular search engines, such as Google, are being used to widen the clientele and improve outreach. 

Many law firms have built websites that advertise their services and help the clients connect with them more easily. In order to get a competitive edge, law firms are optimizing their website so they can rank higher on the search engine result pages. This process of website optimization to boost search engine ranking is known as search engine optimization (SEO). 

People seem to realize that SEO is a job better done by professionals who have a better understanding of inbound marketing. At Tommy House Studios, we received a client from the legal industry who wanted to leverage our SEO services and boost their search engine ranking. Let us probe into their problem.

The Problem

As the competition on search engines is fierce and ranks change frequently, our client could not achieve a high enough rank that would grab their potential customers’ attention. And as they did not receive the desired rank, website traffic was just an illusion. 

Website traffic is vital as the more traffic you have, the more opportunities you will have to convert your potential customers. It gives you a chance—or many chances—to build a connection with your prospects and market your product to them. 

As our client was not receiving adequate traffic, they were unable to advertise their services. Read on to know the strategy that we followed to help our clients come closer to their business goals. 

Our Strategy 

We understood the problem that our client was facing and designed a custom strategy that would not only meet but exceed their expectations. We performed several on-site optimizations and incorporated keywords that the users were actively searching for. Once the keywords started ranking, we helped our clients to improve their site’s authority.

We tried to leverage other websites to improve our client’s website rankings; we used certain quality backlinks as we were aware that these were crucial to lead our referral traffic to our client’s website and increase its reputation.

Our team also created a new on-site copy and homepage to go the extra mile and get more customers. New blogs were written that incorporated targeted keywords and offered invaluable information to the target audience, apart from answering all their questions. 

Results

The results left our client amazed. All the keywords that we had used received the fourth rank on average. And the website currently ranks first on Google. 24 of our targeted keywords received a rank on the first page of Google’s result pages. 

Are you ready to give exposure to your law firm? Tommy House Studios has you covered. Our SEO services will bring fruitful results and significantly improve your search engine rank. To improve visibility, get in touch with us today! Give us a call on (334) 310-2915 or fill out a contact form to speak with one of our online marketing specialists today.