Legal Industry - SEO Case Study

Legal Industry

Since the boom of digital marketing, many legal firms have hopped on the bandwagon to reach their clients through the internet. Most of them rely on inbound marketing methods, such as Search Engine Optimization (SEO), to drive traffic to their website.

When you optimize your website, you can boost your visibility and receive a higher ranking on search engine result pages. Whenever a potential customer performs a relevant search, the search engines will take them to your website as you offer the services that they need. 

However, SEO is a task that is better suited to the professional team of marketing efforts, like the one at Tommy House Studios. An amateur cannot optimize their website to cater to all the Google ranking factors. Knowing this, a client approached us from the legal industry to help them improve their search engine ranking for better outreach. Let us take a look at their problems and how our SEO services helped them. 

The Problem

Our client provided workers’ compensation attorney services in Reno, Nevada. Under the workers’ compensation program, every worker is bound to receive wage replacement and medical benefits if they suffer any work-related injury. Our client’s job was to ensure that the injured workers received this benefit. 

The problem, though, was that the client was unable to connect with the target audience. Their potential customers did not know that they existed, so they could not capitalize on their services. The primary reason behind this was that they could not rank higher on the search engine result pages when the related search query was made. 

Our Strategy

To know our client’s expectations and requirements, the team at Tommy House Studios engaged in discussion with the client. This helped them come up with a personalized strategy that would bridge the gap between the client and their target audience. 

After thorough research, we came up with the keywords that the potential customers are popularly using. We created informative and engaging content for multiple web pages that incorporated all these keywords. We expected that Google’s crawlers would identify our client’s website’s relevance in relation to the search performed by the user and would rank it higher—Google only ranks websites that include the relevant information to help the users. 

Furthermore, we resorted to building a link profile so that the backlinks bring the users to our client’s virtual door. Backlinks are a powerful tool that puts a website on the internet’s map, thereby helping search engines find it. And this is exactly what we hoped to happen—the search engines to find our client’s website. 

Results 

As always, our strategies did work, that too, exceptionally well! Today, the client’s website ranks on the first page of Google. Also, as many as 19 keywords that we had used ranked on the first page, while ten targeted keywords ranked in the top 5. 

Do you think your legal firm can also benefit from our SEO services? If yes, then get in touch with Tommy House Studios today! Give us a call on (334) 310-2915 or fill out a contact form to speak with one of our online marketing specialists today.