5 Ways to Revamp Your Content Creation Strategy

Content creation is the process of creating blog posts, videos, images, podcasts and other types of reusable content for your business. Sometimes it can feel like a never-ending challenge. Ensuring you’re producing quality content regularly can be time consuming, especially if you don’t have a structured approach to it. But revamping your content strategy is essential if you want to see results from your efforts.

Here are 5 steps to revamp your content creation strategy:

1.Create a content calendar

Looking back at your last month’s blog posts and videos can give you a good idea of what types of content to produce next. But it can be difficult to know for sure, especially if you’ve got a lot of blog posts and videos already in your queue. To avoid slipping up and producing content you haven’t planned for, you need to create a content calendar. This will help you to set a daily and weekly plan for your content creation. This will keep you on track and ensure you’re not swamped with work. For example, you could plan to publish 2 blog posts per week, and ensure there’s a week off between each post. You could also plan to produce a video every other day, or a podcast every 2 weeks. You could also create images or other types of content, as you find it helpful.

2.Decide how you’ll publish your content

Creating a blog is a great way to start your content marketing strategy. But once you’ve created a few blog posts, you’ll want to take it to the next level and start publishing content to more than just your blog. If you’re starting with blogging, you can consider expanding your strategy to include guest post collaborations, where you write content for other brands, and you get a share of the ad revenue from the article’s readers. You can also consider expanding your content marketing strategy to include sharing your blog posts on your social media accounts, and allowing them to be published as social media content. You could also consider syndicating your content to your company’s industry or niche specific channels. It’s important to remember that syndication isn’t publishing your content elsewhere. It’s simply re-publishing your content elsewhere. So, for example, if you have an article on content marketing that you think would be of interest to your audience, you can share it on your social media accounts and allow them to publish it as social media content.

3.Set up automated publishing

Automating publishing your blog posts and videos comes with a lot of advantages. For example, you’ll be able to create longer content without the pressure of publishing new blog posts or videos every week. You can create content that is more targeted to your specific audience, without having to worry about creating new blog posts or videos every week. You’ll also be able to publish 3 articles per week instead of just 2 without sacrificing the quality of your content. It’s an efficient way to scale your content marketing. In order to set up automated publishing, you’ll need a content management system or blogging platform that allows you to automate content publishing.

Once you have the system set up, you’ll need to connect your blog account to your system. You can also set up RSS feeds for your posts. This way, you can easily create content by only writing headlines for your RSS feed. By creating a RSS feed for your blog content, you can quickly publish new blog posts. RSS feeds are usually easy to set up, and you can find plenty of free tools to help you get started.

4.Build an editorial team to create trusted content

With automated content publishing in place, you can start to build an editorial team to create high-quality content. By giving your blog posts and videos a name that creates curiosity, you can create content that people will click on, and hopefully, read. You can then select the posts on your blog that have the highest click-through-rates, and share them on your social media accounts as social content. You can also select articles that have the most comments, and share those on your social media accounts as social content as well. Similarly, you can also select your blog posts and videos with the highest number of views, and share them on your social media accounts as social content. Once your blog posts and videos have been selected for re-sharing on your social media accounts, you can create social content for your channels.

5.Conduct research before publishing new content

The content you publish on your blog will be your most important marketing asset. Before you publish new blog posts, or videos, you’ll want to conduct research to ensure they’re written in a way that people will be interested in reading. You can also read articles on popular blogs in your industry to get insights on how to improve your blog posts and videos. You can also conduct keyword research to find out what your blog’s audience is looking for and what they’re struggling to find. This will help you to write content that is more helpful for your readers, and less of a struggle for them. You’ll also want to conduct research on your blog’s audience before publishing new content. This can be done by analyzing your blog’s content and content creation statistics, such as how often your blog posts and videos are being read and shared.

Conclusion

Whether you’re just getting started with blogging, or you want to scale your content marketing, revamping your content strategy can reap huge rewards, with minimal effort. To revamp your content creation strategy, create a content calendar, decide how you’ll publish your content, set up automated publishing, build an editorial team to create trusted content, and conduct research before publishing new blog posts and videos.