How to Keep Your Website Fresh: Best Practices for Small Businesses

The Internet is a dynamic place that never stops changing. Keeping your website up-to-date with the latest information and trends is essential to retaining visitors and keeping them coming back again. It’s important to have a strategy in place that will keep your website fresh while not taking up too much of your time. Here are some ways you can keep your website fresh without breaking the bank or overexerting yourself. Read on to discover more.

Run frequent promotions

Seasonal promotions are a great way to hook new customers and keep your old customers coming back for more. It’s important to keep your promotions fresh to keep your customers’ attention and make them feel like they’re getting a great deal. Running seasonal promotions on your website is a simple way to keep your business fresh in your customers’ minds. If you sell food or drink, you can run a happy hour promotion to boost your sales during slow times. If you sell products, you can run a “Black Friday in July” promotion with discounts of 10% or more to boost your sales during the summer months when sales are typically slower.

Update your website’s content regularly

For your website to be fresh, you need fresh content. Updating your website’s content on a regular basis is essential for keeping your website relevant. It also shows your customers that you’re invested in providing them with quality information. You should aim to update your website at least once a month, but you may want to update it more often during certain seasons and slow times. Some industries, such as fashion, need more frequent updates than others. It’s up to you to determine how often you’ll be updating your website. There are no exact rules, but it’s usually best to update your site more often than less. Be sure to include fresh, new content on your homepage, too. The homepage is the first thing customers see when they come to your website. You want it to be fresh, interesting, and attention-grabbing.

Host a blog, and use it to promote your business

If you don’t yet have a blog, now is the time to start one. Having a blog is a great way to promote your business and keep your website fresh. A blog allows you to regularly publish fresh content on your website, which will keep your website relevant and interesting. You can post articles about industry-related topics, ways to improve your website’s UX and UX, and other business topics that your customers would be interested in. Having a regular blog will keep your website fresh, along with giving your business more authority. Your blog also gives you more space to sell your products and services. You can regularly include links to your products and services, which will boost your sales, and keep your website fresh.

Rotate your header image(s)

Most websites have a header image that appears at the top of every page. This image is one of the first things customers see when they visit your website, so it’s important that it be visually appealing and attention-grabbing. If you have only one header image, you’ll want to rotate it every few months to keep your website fresh. It’s important to rotate the image so that it doesn’t get stale. You want to keep your customers coming back for more. Your header image is a great place to promote your most recent product or service, so you’ll want to update it often to keep it fresh and interesting.

Add fresh, new photos to your gallery

Your gallery is another place that you can add fresh content to keep your website fresh. Adding new photos to your gallery is a great way to keep your gallery fresh and interesting. If you sell food or drink, you’re probably taking photos of the food or drinks you’re serving. You can add these photos to your gallery so that customers can see what they’re ordering. You can also show off your employees and your business’s interior. It’s important to rotate these photos often to keep your gallery fresh and new.

Change up your ad copy

Your ads are another place on your website where you can add fresh content. It’s important to change up your ads regularly so that they don’t get stale. Many ad networks allow you to change your ads as often as you like. It’s recommended that you change your ads at least once a week. You want to keep your ads fresh so that they’ll continue to bring in new customers. Having ads on your website is another great way to promote your business and keep it fresh. If you’re not currently running ads on your website, now is the time to start.

Bottom line

Keeping your website fresh is essential for retaining customers and growing your business. It’s important to have a strategy in place that will help you stay on top of these tasks without taking up too much of your time. Make sure to run seasonal promotions, update your website’s content, host a blog, rotate your header image(s), add fresh, new photos to your gallery, and change up your ad copy to keep your website fresh.

Tommy House Studios can help you with your small business digital presence. Contact us today and let us help you with a new website!