Blog Layout

SERP stands for Search Engine Results Page

Tommy House • March 15, 2023
SERP stands for Search Engine Results Page

SERP stands for Search Engine Results Page

Search engines are designed to show the most relevant and useful results for the user at any given time. When users search for something, the results that come up are called Search Engine Results Pages (SERPs). These pages show listings of results based on what you search for. These are some common questions about SERPs: What do they stand for? Are there different kinds of SERPs? What is a Google SERP? Do all search engines have them? Let’s find out!


What is a SERP?

If you’re interested in SEO and want to know more about SERPs, first you need to know what a Search Engine Results Page is. A SERP is the page of search engine results based on what users searched for. When someone types in a keyword or phrase into a search engine like Google, Bing, or Yahoo, the search engine will show a list of results that are related to that keyword. This list of results is called a SERP.


What does Google SERP mean?

The first thing you should know is that SERP has two different meanings: First, it can refer to a SERP as a page of results. So, you could say, "I want my page to be on the first page of results." Since the term "results" is part of the name of the pages, it's a bit redundant to use "results" as a modifier. Thus, some people use SERP to mean "a page of search engine results" instead.


SERP types

There are two main kinds of SERPs: organic and paid. Organic results are those which have been selected based on the algorithm that the search engine uses. These are the results that the engine thinks will be the most useful for the user. Organic results are placed at the top, below that are paid ads, and then at the bottom are the links from other sites that have been linked to by other sites.


Will all search engines have a SERP?

Yes, all search engines have them. However, depending on the type of engine, the SERPs will have different layouts. Organic results are those selected by the search engine algorithm. Paid results are those that have been paid for.


How do you pronounce SERP?

When you say Search Engine Results Pages, it’s pronounced as “serps,” but when you say Search Engine Results, it’s pronounced as “serp.” There are different theories behind this, but the likely explanation is that many searches actually use the word “serp” with no “e” at the end. That is, when people type in a search query, they often misspell it and end up typing something like “serp” or “searp” instead. The engines, therefore, have to recognize that many people really mean “serp” and not “serps,” so they just make it easier on themselves by pronouncing it without the “e” at the end.


Examples of Search Engine Results Pages

Let’s say you’re an aspiring singer and you want more people to know that you exist. So, you decide to do a Google search for “popular singers in the US.” Now, you may type “pop” and “u” and “s” together, but Google might see that what you really meant was “popular” (adding the “p” and “u” together, and then adding the “s”). If Google thinks that “popular singers” will be the most useful result for you, it will show you that result at the top of your SERP. You may see a SERP like this:


Bottom line

The SERP is the page of search engine results based on what users searched for. When someone types in a keyword or phrase into a search engine like Google, Bing, or Yahoo, the search engine will show a list of results that are related to that keyword. These are the results that the engine thinks will be the most useful for the user.

How Marketing Agencies Boost Local Visibility for Service-Based Businesses
By Tommy House February 18, 2025
Discover why service-based businesses benefit from a marketing agency’s expertise in local advertising to attract customers and grow in specific areas.
Why Is Social Media So Important for Small Mom-and-Pop Restaurants
By Tommy House February 18, 2025
Discover how social media helps mom-and-pop restaurants attract customers, boost engagement, and compete with larger brands in the digital age.
A laptop computer is open and sitting on a table.
By Tommy House February 5, 2025
For businesses in Prattville, AL, partnering with a local website designer like Tommy House Studios offers distinct advantages that can give you a competitive edge.
A large fountain is surrounded by trees in a park.
By Tommy House February 5, 2025
Our expertise ensures that your website not only looks great but also functions seamlessly to support your goals.
A laptop computer is sitting on a desk in front of a wall with drawings on it.
By Tommy House December 18, 2024
A great tagline doesn’t just describe your business; it embodies your brand, resonates with your audience, and leaves a lasting impression. But how do you create one that sticks? Let’s dive into the art and science of crafting the perfect business slogan.
A boy and a girl are sitting on a bench with hearts in the background.
By Tommy House December 17, 2024
Here are 10 easy, free ways you can make a big difference for your favorite small businesses.
A calendar with the number 20 and 25 on it
By Tommy House December 17, 2024
Marketing on a budget is a challenge for many small business owners, but it’s entirely possible to make a big impact without spending a fortune. As we move into 2025, technology and creativity are key to reaching your audience effectively.
A black and white illustration of a landing page.
By Tommy House December 17, 2024
This article will break down what landing pages and full websites are, their pros and cons, and why having either (or both) is essential for a competitive edge.
Show More
Share by: